‘Swabhimaan’- Transforming Rural India through Financial Inclusion

70,000 habitations have been covered so far under the ‘Swabhimaan’ campaign out of 73,000 identified habitations till March 2012

-To bring basic banking services to unbanked villages with a population of 2000 and above.

-The movement facilitates opening of banks accounts, provide need-based credit and remittance facilities besides helping in promoting financial literacy in rural India.

-The programme is aimed at increasing the demand for credit among the millions of small and marginal farmers and rural artisans who will benefit by having access to banking facilities.

-This financial inclusion campaign aims at providing branchless banking services through the use of technology.