When children become a source of income… it is the childhood that gets lost.

~ Imagine TV’s “Haar Jeet” is going to engage our minds with a hard reality that we no longer can escape from??????

New Delhi, September 23, 2011: Parents always dream that their children should grow up to be successful. It brings them a great sense of joy to see their children doing well in life. But sometimes the parent’s dream can turn into a nightmare for the children. Parent’s become pushy and starts living their own dreams through their children. Worse, they push the child towards success so that they can personally benefit from it. Nowhere is this more stark than in the glamour world of TV. Imagine explores this facet of the parent- child relation with a sensitive new show - ‘Haar Jeet’,

The world of entertainment offers everyone the ultimate opportunity to gain fame, adulation, wealth and power. It is perhaps this that motivates parents of young children to push them forward to make a mark in this world. The innocent children, who have no choice, accept this as a reality under immense parental pressure. Haar Jeet is a story about 2 such young girls – Mahika & Ishita both forced into the glamour world of TV to take part in daily soaps and reality shows. The girls brave difficult working conditions, long working hours and constant media scrutiny in trying to fulfill their parent’s wishes. The parents in turn get used to the cushy life provided by the money their children are earning and push them even harder to work more.

Speaking on the concept of the show, Mr. Saurabh Tewari, Head of Programming, Fiction Imagine TV said, “Haar Jeet is undoubtedly going to be a very captivating show for television viewers across the country. We have attempted to bring out a sensitive issue through a unique concept and executed it thoughtfully. This is yet another innovation we have brought to the small screen that will convey a strong underlying message which may be overtly visible in the entertainment field but it pertinent & relevant to every field be it academics, sports or any other form of extra-curricular activity. Haar Jeet will also reflect on human behavior and our basic nature to compare successes and failures in life.”

We live in a world ruled by money and glamour. Everyone is clamoring to gain fame, adulation and wealth. And often the world of movies and television, offers one the ultimate opportunity for all of this. And it is perhaps this that motivates parents of young children to push them forward to make a mark in this world. Often parents say that this is what their children want, it is their dream- but one is forced to question then, are these dreams bereft of parental pressure, or pressures from other quarters around them, which force them to then believe that this is what they want from their lives. We have put in a lot of thought to ensure that this sensitive issue is brought out with the required impact. We are happy to be associated with Imagine TV and showcase this reality to audiences across. We are certain that viewers will be able to appreciate our efforts in bringing out this social message”, says Sumeet Mittal, producer - ShashiSumeet Productions Pvt Ltd.

On bagging ‘Ishita’s’ role Jannat said, ‘I am thrilled to be back on Imagine TV and genuinely grateful to them for having given me this opportunity. I found the concept of ‘Haar Jeet’ different and am really glad to be part of this show. I promise to give my 100% and hope to entertain my fans and audiences.’  

On playing ‘Mahika’ in ‘Haar Jeet’ Khusali said, ‘I am delighted to play a character, which requires me to perform as a dancer. I love dancing and this role is very close to my heart. I don’t usually take up serial offers; however this role has excited me to take up this project.  I look forward to give my best and seek the blessings of all my well wishers. ’   

Be a part of the lives of two innocent little angels – Mahika & Ishita – their defining moments and their tryst with Haar and Jeet

Oxy bleach is the presenting sponsor of Haar Jeet

About Turner General Entertainment Networks India Private Limited

Turner General Entertainment Networks India Private Limited-(TGENIPL) (A Time Warner Company) owns and operates the Hindi GEC ‘Imagine TV’.  The World Cinema Channel – ‘Lumiere Movies’ and the Film Production House – ‘Imagine Film Company’ form a part of TGENIPL’s entertainment bouquet of channels.

Successfully operating in the fiercely competitive Hindi GEC space in India, since it first launched onJanuary 21, 2008, the channel ‘Imagine TV’ has carved an identity for itself with its unique break-through reality programming and soul stirring dramas. Ramayan, Rakhi Ka Swayamvar, Bandini, Baba Aiso Varr Dhoondo, Gunahon Ka Devta, Kitani Mohabbat Hai, Raaz Pichhle Janam Ka, Rahul Dulhaniya Le Jaayega, Armaanon Ka Balidaan , Zor Ka Jhatka – Total Wipeout are some of the programs that have helped establish the channel ‘Imagine TV’ firmly in the broadcasting and entertainment sector.