Hero Cycles India Cyclothon

Hero Cycles and Sport18 partner for 3 editions of Hero Cycles India Cyclothon The Capital to host the first edition on September 11, 2011 ~Registrations for participation commence. Visit http://www.indiacyclothon.com~ Delhi, September 1, 2011: Hero Cycles, The World’s largest cycling manufacturer and Sport18, the sports marketing division of the Network18 group have renewed their association for the Hero Cycles India Cyclothon. Three editions of the event namely Delhi on September 11th 2011, Chandigarh on September 25th 2011 and Pune on 26th February 2012 will be held. The India Cyclothon is a movement to promote the culture of cycling among the citizens and is built on the dual planks of environment conservation and fitness. The event in Delhi would feature an International cycling race spanning 105 kms. 2 Indian teams will feature in the international race. The mass events as with the previous India Cyclothon editions would feature categories for various distances and age groups as below Category Details: Ride Category Age Eligibility Status Distance International Elite Men 18 Years and above Competitive 104 km FICCI Corporate Ride 18 Years and above Non-competitive 24 km Amateur Ride 18 Years and above Non-competitive 24 km Green Ride 14 Years and above Non-competitive 12 km Parle G Junior Ride 8 Years to 13 Years Non-competitive 4.5 km Mr. Pankaj Munjal, MD, Hero Cycles, commented, “” it is an event that allows families to enjoy a day out together. We believe that these days there are not too may occasions for families to come play and participate together and this one, with its carnival like atmosphere is designed to make it a memorable day. Away from the confines of the home, away from television and computers, we aim to bring the outdoors alive, cut across age and economic barriers and let families sweat and shine to their heart’s content. Satish Menon, CEO of Sport18 said, “It is an honour to hold the Cyclothon event for the second time in the Capital, We expect a big turnout for the Hero Cycles India Cyclothon. We have been conducting the India Cyclothon in different parts of the country and believe that in these times of global warming and economic slowdown, cycling is an ideal sport to adopt. It serves the dual purpose of staying healthy and being ecofriendly.” India Cyclothon - India’s largest celebration on two wheels has left memorable footprints in Delhi, Mumbai, Bangalore, Pune and Chandigarh.. Multiple organizations have lent support to this event prominent among them being – HDFC Standard Life, Hindustan Times, Parle –G. ,Lotto, RedFM, Café Coffee Day, Taj hotels and Bookmyshow. The fundraising partner for the event is Wishberry. The registrations for the event have already commenced online on www.indiacyclothon.com . Also for mass registrations interested groups can contact info@indiacyclothon.com. The event helpline is 011-39895050 The registration fee of INR 300 includes a goodie bag and a helmet. The venue for the Expo will be FICCI grounds ( Mandi house) on 9th and 10th of September 2011. As a special gesture the junior ride would have a registration fee of Rs 100 only. . About Network18 Network 18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses including sports management & marketing division, Sport18. In a pioneering foray into television distribution, the group has recently announced a strategic alliance with Sun Group, SUN18, the first truly Pan-India distribution company and slated to be one of the biggest distribution entities in the market. About Sport18 Sport18 is the sports marketing division of Network18 Media and Investments Limited. The Network18 media group is one of India’s leading media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses.Sport18 has the proud distinction of successfully organizing India’s first and largest mass mobilizing Cycling event in Bengaluru on October 11, 2009. About Hero Cycles Established in 1944, Hero Cycles’ success saga contains the element of courage, determination, entrepreneurship and perseverance coupled with vision and meticulous planning. A familiar name in every Indian’s story Hero Cycles is among the oldest entities of the Indian bicycle market. Hero Cycles began its journey in Ludhiana, post partition and independence, with renewed vigor and optimism. By 1956, Hero Cycles was in full flow, manufacturing key components of bicycles and as a logical way forward, began to assemble the entire cycle at their manufacturing plant in Ludhiana. From a modest beginning of mere 639 bicycles in 1956, Hero Cycles now produces over 18500 cycles a day and has an annual turnover of Rs. 1700 crores. With the 48% share of the Indian market, this volume has catapulted Hero in the ‘Guinness Books of World Records’ in 1986 and edge over global players is being maintained since then. Hero Cycles manufacturing plant in Ludhiana is the largest bicycle manufacturing plant in the world. Hero Cycles is the World's largest manufacturer of Bicycles with annual sales volume of over 4.8 million cycles. Hero Cycles is headed by Mr. Pankaj Munjal, MD, Hero Motors. Mr. Munjal plans to take forward the company to a higher summit by harmonizing the old and reliability with the contemporary, modern and exposing it to new unaccustomed markets. For further information, please contact: Surbhi Seth LINOpinion – The LINTAS PR Division (0) 9958 505559 surbhi.seth@loweandpartners.com