Friday, December 10, 2010

Thomas Cook Indian Golf League

Second edition of the Thomas Cook Indian Golf League has been scheduled for duration of 12 weeks and will contain 14 competitive event rounds of golf played at five different partner courses. Five leading scores from each day qualify for the Grand finale, which will be the 15th and concluding event. Participation in the league is through a combination of invitations and “pay and play”. While some players will get invited by the supporting sponsors to play free of cost, the main participation in the league will come from players who will “pay and play” a nominal amount of approx Rs 1200. The amount paid by players will take care of the green fee, caddy fee, some gifts and also basic refreshments. This affordable opportunity to play and compete at various golf courses comes to the players through the corroborative support of the host clubs who have made the league possible.With the addition of Classic Golf Resort to the existing base of partner clubs comprising of Golden Greens Golf and Country Club, Jaypee Greens Golf Resort and Tarudhan Valley, the players will have an opportunity to play at four different yet beautiful courses in the NCR region. The league will also foray into Mumbai with one event at a venue which is to be confirmed. There are attractive skills prizes to be won each day and also motivation to make it to the Grand Finale during which Thomas Cook will offer attractive prizes to the Winners from their niche customized luxury holiday division - “Indulgence”. Sponsors has made competitive platform possible and will provide the incentive for existing players to play on weekdays and new players to compete. Titleist and Oakley will provide product support as prizes while Zee Business is the Business Television partner. Speaking at the launch press conference Mr. Madhavan Menon, Managing Director, TCIL said, “We are proud to support the Indian Golf League in its second season and believe it will be bigger and better this year. At Thomas Cook we have chosen to focus on Golf as a sport that reflects a matchless synergy with commitment and concentration. Considering that the Company promotes and is perceived as one that offers some of the highest global travel standards in India, our association with the league in its first year was centered on Corporate owing to the popularity of Golf with the segment. Its runaway success has positioned it as a key event for us this year to connect with current and potential target audiences”.

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