Mahindra Youth Football Challenge

Schools football challenge under -14 a talent hunt to kick off Monday 25 Oct 2010 in the capital city of New Delhi:The first round of this unique Under-14 Schools Football Tournament-cum-Talent Hunt will see 32 leading soccer playing schools from Delhi competing amongst themselves to bag the honour of the “Champion School’ of Delhi. These schools will then lock horns with five other champion schools from Mumbai, Kolkata, Goa, Bangalore and Kerala to decide the winner of the Mahindra Youth Football Challenge.

MYFC is the Mahindra Group’s commitment to promote football at the grassroots level. The company has partnered with Scottish football giants, Celtic Football Club, who will take on the responsibility of training and grooming young talent identified through the initiative.In its first season, MYFC will play out in six cities including popular football destinations - Mumbai, Delhi, Kolkata, Goa, Bangalore and Kerala, casting a wide net to identify the most talented junior football players in the country. The MYFC initiative is being promoted and executed by leading sports management company, Procam International. Peter Lawell, Chief Executive, Celtic FC, who said, ‘We are delighted to partner with Mahindra, who like us have a long and cherished history with football. It is the perfect platform to bring our rich coaching and community experience to India.  Youngsters will now have the opportunity to play in an organized league and further develop their skills through world-class coaching.”

Speaking about the top-class event that will commence in the six cities, Vivek B Singh, Joint Managing Director, Procam International, said, "It is indeed a pleasure to be associated with a project that involves such reputed entities as Mahindra and Celtic FC. Procam International is committed to giving India's junior footballers a professional playing experience, enabling them to focus completely on the task on hand, which is to play good football."